Introduction
Miryco is a recruitment agency specializing in connecting top talent with financial services opportunities. While their expertise was unmatched, their digital presence didn’t reflect their professionalism or commitment to building lasting relationships. The challenge? Redesign the Miryco website to enhance credibility, improve user engagement, and provide a seamless experience for both candidates and employers.
ROLE:
Lead Designer
DELIVERABLES:
Hi-Fi Mockups for Web and Mobile, Prototypes
TOOLS USED:
Figma
COLLABORATION:
Stakeholders, Development Team
The Challenge:
Through stakeholder interviews and competitor analysis, several core challenges surfaced:
Outdated Visuals: The existing website design lacked a modern, professional aesthetic, impacting trust and credibility.
Fragmented Navigation: Users struggled to find relevant job listings or company information efficiently.
Lack of Clarity: Key information about Miryco’s services and expertise wasn’t communicated clearly.
Visual Inconsistency – The absence of a cohesive design system impacted trust and credibility.
Inconsistent Visual Hierarchy: Important sections were hard to distinguish, reducing content accessibility.
From Discovery to Strategy:
After identifying the challenges, I collaborated closely with stakeholders to understand the brand’s vision and user expectations. The strategy focused on:
Establishing Visual Credibility: A modern design language, consistent layout, and professional imagery to align with the financial sector.
Streamlining Navigation: Simplifying pathways for candidates and clients to find relevant information effortlessly.
Highlighting Expertise: Structuring content to clearly communicate Miryco’s specialized focus areas and experience.
Encouraging Engagement: Designing intuitive CTAs and interactive elements that prompt user interaction.
Crafting the Experience: Transforming Insights into Design
With a strategy in place, the design process began—focused on crafting an experience that felt seamless, professional, and engaging.
Visual Hierarchy & Structure: I redefined content hierarchy, ensuring that key sections like “Recent Vacancies,” “Why Choose Miryco,” and “Client Testimonials” were immediately accessible and visually distinct.
Modern Aesthetic: The visual style combined clean layouts, professional typography, and consistent iconography, elevating the website’s credibility.
Intuitive Navigation: Simplified navigation paths were introduced, allowing users to easily browse sectors, submit inquiries, or learn more about Miryco’s services.
Interactive Features: Interactive components like hover states, dynamic vacancy cards, and engaging testimonials encouraged deeper user exploration.
Redesigning with Purpose: From Insights to Concepts
After identifying the challenges, I collaborated closely with stakeholders to understand the brand’s vision and user expectations. The strategy focused on:
Establishing Visual Credibility: A modern design language, consistent layout, and professional imagery to align with the financial sector.
Streamlining Navigation: Simplifying pathways for candidates and clients to find relevant information effortlessly.
Highlighting Expertise: Structuring content to communicate Miryco’s specialized focus areas and experience.
Encouraging Engagement: Designing intuitive CTAs and interactive elements that prompt user interaction.
High-Fidelity Mockups
Redesigned mockups that showcase key improvements in navigation, visual hierarchy, and user engagement. These screens highlight how the redesign aligns with Miryco's strategic objectives and user needs.
